MIAMI, FL — August 2, 2022 — (NOTICIAS NEWSWIRE) — For Fabiano Destri, COO of MMA Global, in the last decade, digital marketing in Latin America has undergone a great transformation, going from reactive to predictive. "Advertisers and agencies began to have access to loads of information and use it to make the transformations that took advertisers from being completely offline to doing more than 50% of their marketing online."
Destri was the guest of the edition: "10 years of the Mobile Industry and its evolution", of the Podcast Let's Talk About Advertising by Adsmovil Powered by PRODU and hosted by Alberto Pardo, CEO & Founder of Adsmovil.
"I think that the transformation of the offline world to a more online one, obviously goes through mobile phones and understanding how the use of data can swift transactions and many other things," said Destri, who is of Brazilian origin, but with important Latino roots. For Pardo, this transformation of the way of doing marketing "is, perhaps, a response to technological progress, to the democratization of data."
Both agreed that the mobile took over everything, including marketing. "It was always a layer that touches all the channels," Destri said. "I think that today's challenge is to look ahead and build the right path or paths, because I don't think there is only one, to help advertisers, agencies, and all the members of this ecosystem to develop in a single and sustainable way," he added.
They also talked about the evolution of the digital ecosystem. "The revolution that we lived with the mobile phone versus the revolution that comes from NFTs and Web 3.0 is going to be 100 times bigger," said Destri.
To learn more about where this revolution is heading and its impact, and other related topics, listen to this very interesting podcast at the following links:
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